SmartReply exec discusses mobile marketing
July 13, 2009
NRF SmartBrief
SmartReply President Eric Holmen talks about his retail experience before SmartReply, which supplies a mobile advertising network for retailers and mobile solutions. "What's game-changing about the mobile phone is that it will be wherever the customer is. Retail is about location, location, location, only now the customer can be within the walls of a competitor and you can still win that transaction," he said. STORES magazine (07/2009)