Risk aversion vs. recession and (media) revolution
October 29, 2009
Posted October 29th, 2009 at 5:33 pm by Erik Sass - Media Post Raw
"Retailers are traditionally very risk-averse" in their media strategies, observes Eric Holmen, the president of Smartreply, but the dual trends of media fragmentation and the broader recession are forcing them to innovate. Once again, offering customers greater convenience through mobile can give retailers a key competitive edge.